Samantha Pokroy joins AVCA podcast to discuss Sanari’s 3S Approach

In this episode of the AVCA – The African Private Capital Association Private Equity Talks Africa podcast, Samantha Pokroy discusses the Sanari 3S (Sustainable, Scalable and Saleable) approach to scaling family-owned businesses in Africa.

Private Equity can have a transformative impact on family-owned businesses that play a pivotal role in Africa’s journey to sustainable economic growth. We are well-placed to comment on this topic as a result of our unique expertise in developing and executing strategies for scaling family enterprises.

In the past, family-owned businesses wouldn’t approach Private Equity firms as there was often a mismatch in values and time frames i.e. generations vs 5-10 years. This reticence still exists to a certain degree, but family-owned businesses realise that they need external input into how to navigate the threats and opportunities that exist in today’s world.

Private Equity firms must be nimble enough to customise their approach and live the values of the families they work with.

Read the article and listen to the podcast here.