Harnessing potential, building resilience
About Sanari
Unlocking future value in medium-sized and mid-market growth companies.
Sanari Capital is a growth-stage private equity firm. We focus on medium-sized and mid-market growth investments emanating from Africa, predominantly from South Africa, with regional and global scalability.
Sanari specialises in investing in founder-run, owner-managed or family-owned businesses at an inflection point. We emphasise digital and human enablement to unlock business potential.
Diversity is in our DNA
We are proud to be majority women-led, majority black, and majority women-owned. Grounded in our own experience and global research, we promote diversity and inclusion because it’s the smart thing to do, not only the right thing to do.
Our story
Sanari was founded in 2013 by Samantha Pokroy, seeking to fill a gap in the private equity market by bridging between founder-run, owner-managed or family-owned businesses and corporate private equity. She was joined shortly after by Moushmi Patel, and together they established the firm with a shared purpose: to leverage private equity to create a significant, positive and sustainable impact for the people of our continent.
From raising its first third party capital in 2017 and investing in sectors like data research, distribution, IoT, software, education, sensors, and identity verification, the team is now investing from its R1.45 billion (USD 80 million) Sanari 3S Growth Fund, its second fund but first raised from institutional investors.
Meet the teamOur impact
Pillars of purpose
Inclusive growth and shared prosperity are essential for business worldwide. To achieve this vision, we are committed to:
innovation
inclusion
and economic growth
Our focus areas are mapped to the United Nations Sustainable Development Goals.
See our Annual Sustainability Report.
We subscribe to global standards in ESG and Impact reporting.
Sanari plays an active role in the private equity ecosystem across Africa and globally through its leadership in impact investment. We also believe in being responsible world citizens.
We are proud to partner and contribute to the following landscape-changing organisations:




How do we do it?
Learn more about our distinctive approach