Harnessing potential, building resilience

Sa nari
/Suh-Nah-Ree/
(Tshivenda) ‘Like a buffalo’. Endurance, strength, courage and community.

About Sanari

Unlocking future value in medium-sized and mid-market growth companies.

Sanari Capital

Sanari Capital is a growth-stage private equity firm. We focus on medium-sized and mid-market growth investments emanating from Africa, predominantly from South Africa, with regional and global scalability.

Sanari specialises in investing in founder-run, owner-managed or family-owned businesses at an inflection point. We emphasise digital and human enablement to unlock business potential.

Diversity is in our DNA

We are proud to be majority women-led, majority black, and majority women-owned. Grounded in our own experience and global research, we promote diversity and inclusion because it’s the smart thing to do, not only the right thing to do.

Our story

Sanari was founded in 2013 by Samantha Pokroy, seeking to fill a gap in the private equity market by bridging between founder-run, owner-managed or family-owned businesses and corporate private equity. She was joined shortly after by Moushmi Patel, and together they established the firm with a shared purpose: to leverage private equity to create a significant, positive and sustainable impact for the people of our continent.

From raising its first third party capital in 2017 and investing in sectors like data research, distribution, IoT, software, education, sensors, and identity verification, the team is now investing from its R1.45 billion (USD 80 million) Sanari 3S Growth Fund, its second fund but first raised from institutional investors.

Meet the team
Sanari Capital is 95% owned by management and remains an independent industry player.

Our impact

Pillars of purpose

Inclusive growth and shared prosperity are essential for business worldwide. To achieve this vision, we are committed to:

Diversity
Diversity, equality, transformation and representation
Inclusive
Inclusive
innovation
Access
Access to life-enhancing products and services
Financial inclusion
Financial
inclusion
Decent
Decent work
and economic growth
Environmental stewardship
Environmental stewardship

Our focus areas are mapped to the United Nations Sustainable Development Goals.

See our Annual Sustainability Report.

View report

We subscribe to global standards in ESG and Impact reporting.

Sanari plays an active role in the private equity ecosystem across Africa and globally through its leadership in impact investment. We also believe in being responsible world citizens.

We are proud to partner and contribute to the following landscape-changing organisations:

How do we do it?

Learn more about our distinctive approach